Priceless by Richard Sanders

(c. 2016) (Submit Review) (Submit Update)

Effect: Walk up to anyone…
How much do you think I paid for my jacket?”
They name ANY PRICE, example “$84.25” (which you jot down on a notepad)
Immediately, you look up and say, “I didn’t pay $84.25 for my jacket”
“In fact, I didn’t pay anything for it… I just took it!”
Instantly, you remove your jacket, REVEALING A SECURITY TAG with a price tag hanging from it. (This is a very funny moment!)
As the laughter subsides… they notice the price on the price tag… miraculously, it’s $84.25!

Priceless is an organic, impossible prediction built into a comedy prop, a security tag.
This can be played for laughs or as a serious mentalism piece. 

Anywhere on you:

Any numbers named…instantly appears on a price tag hanging from ANY PART OF YOUR CLOTHING.

  • Inside your jacket
  • On your back
  • On the back of your shirt (with your jacket over it)
  • Under the collar of your jacket
  • and more …

Priceless comes with:

  • 1 Custom designed security tag gimmick
  • 2 different plastic, dry/wet erase price tags (that will last a lifetime)
  • 1 wet erase marker
  • A 90 minute streaming video tutorial guiding you though every nuance of this amazing effect
  • Plus LIVE PERFORMANCES both ON STAGE at a comedy club and CLOSE-UP in various venues


  • Close-up or stage
  • Easy to do
  • Self contained gimmick
  • 3 SECOND RESET for close-up workers
  • Simple set-up
  • Just clip it anywhere and go

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Approx. Price: $59.95 (2016) ***

Notice: I am not a dealer and this item is not for sale on this site. It maybe available in the links below or at our sister site:, but not from here so please do not ask.
© Martin's Magic (unless otherwise stated). All Rights Reserved.


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